A Placid Life is what's called a Life is good® Genuine Neighborhood Shoppe.

Genuine Neighborhood Shoppes are a special breed of independently owned retail stores owned by people who love and live the brand, and feel so strongly about the messages it carries that their stores are solely dedicated to the Life is good® brand.

Each GNS carries an extensive assortment of both in-line and exclusive Life is good merchandise that you can't find anywhere else, including the signature Life is good® AT HOME collection of home furnishings. All of our fixtures can actually be purchased for your home.

GNS owners are committed to not only providing you with a complete Life is good shopping experience, but also to spreading optimism every day and helping kids in need.

Name: Jake
Breed: Wire Hair Fox Terrier (but I’m mostly human)
Job @ A Placid Life: CMO (Chief Marketing Officer) – The BIG Boss – They ALL work for me.
Favorite Snack: Edamame in the pod with a little bit of sea salt
Best Pals: Callie (my mentor), Olive (my pesky kid sister), Andrew (my human cousin)
Hobbies: Taking it all in from my store windows, Running routes, Hanging at the Dog Park, Snuggling (don’t tell the other guys), Watching Animal Planet on TV, and playing "Snow Mountain Doggie" through the winter!
Favorite Life is good products: My collars – I have 6 now - and my Life is good bed in the window.

Name: Debbie
Job @ A Placid Life:  CFO (Chief Fun Owner) and Bean Counter
Favorite Vacation Spot: Key West, FL & Italy (all of it)
Favorite Food: Anything Italian
Hometown: I’m a Jersey Girl, Born in the Bronx – Love those Yankees no matter what!
Education: I rooted for the “Street Smarts” team on the Apprentice
Favorite LIG Icons: Dog Gone & Lean on Me
What Makes Me Most Proud: Owning A Placid Life, Walking 60 miles in the Breast Cancer 3-Day (TWICE!)
Hobbies: Soduku (in pen!), watching educational TV, kayaking, home (and store) improvement projects
Why Life is good: Family, Friends and spending time with Jake

Name: Melissa
Job @ A Placid Life: COO (Chief Optimistic Owner) and “the Glue” holding everything together
2nd Best Job Ever (above is the bestest): Waterfront Director at Camp Hollis in Oswego, NY
Favorite Life is good icons: Camp Dog, Dog Gone Beetle (I have both Winter and Summer!), Beach Run
What Makes Me Most Proud: Running the Kona Marathon for the American Stroke Association, Walking 60 Miles in the Breast Cancer 3-Day, Being an Auntie to 9 nieces and nephews
Education: BA in Public Relations from SUNY at Oswego, MA in Education and Human Development from The George Washington University – but I like to think I’ve learned the most important things in life from the people and dogs in my life.

 

Name: Andrea...but you can call me Andi. My loved ones also call me AK, sissy, (and stubborn)
What makes me most proud: I was part of a Habitat for Humanity home build one year during college Spring Break (somewhere in Jersey...no Caribbean for us). Closer to my heart, however, is my support for the Susan G. Komen Breast Cancer Research Foundation and the Relay for Life. I’ve participated in several Relays, but this year, I hope to form a team with my mother, a breast cancer survivor (GO MOM!) and other members of my family whom I love and adore. We’ll have to drink a lot of coffee though because it’s an overnight relay! Wish us Luck!
Education: B.S. in Business Management and Entrepreneurial Studies (I know it's a mouthful), with a minor in Baking, from Paul Smith's College of Arts and Sciences...just down the road.
Favorite Food: Food is my favorite food! I love American, Italian, Thai, Mexican, Chinese, Japanese, Cantonese, Breakfast, Lunch, Dinner, & of course Dessert (I minored in Baking for a reason!). It would be easier if I made a list of foods I don't like....hmm...Seafood, Greek, & stinky cheese. My favorite beverage is easy though. Tea! Iced, pipin' hot, or lukewarm it doesn't matter.
Things I Like to Do: I'm pretty much an even mixture of old lady and tomboy. I love to sit in my rocking chair drinking hot tea and doing crosswords (or sudoku). However, I also love to be in the woods hiking, in the water fishing, in the trees climbing, or on the farm herding cattle.
Favorite Season: Spring for the blossoming of flowers; Summer for the Sunshine and fishing; Fall for it's amazing colors, caramel apples, and mulled cider; Winter because snow is...well, beautiful!
 

Name: Carol 
Job @ A Placid Life: Brand Ambassador
Education: BA in Liberal Arts, History
Things I am Proud of: My family who are; sons Mark and Dan, daughters Sarah and Christine (and of course also Shana & Steph) and our two cats Luna (the attack cat) and mellow Simon (sorry Christine, he’s ours now!) I am especially proud of my hard working, very smart, creative and sporty husband, David. 
Things I like to do: Work at A Placid Life (I’ve got to be one of the top ten customers - I love this stuff!!) and work as a teacher assistant at Saranac Lake Middle School (dontcha just love adolescents? They’re so alive and interesting!), traveling, kayaking, gentle bike riding and, petting and visiting with Jake and all his other doggie pals, and shopping (especially at A Placid Life).
Favorite people: My super smart and very cute grandson, Silas, all my family, the whole team here at A Placid Life (this place rocks!) and I also love the whole staff at Saranac Lake Middle School (I love both my jobs!)
Favorite LIG Icons: Rocket with the flower on Lake, but I'm also partial to shadow blue and I love the guitar design. And I love the Adk Chair, but not with the pink chair. It's too hard to decide! Cruisin' is also great - I love Rocket!!